Site structure is important for any business website, but when it comes to enterprise SEO structure, the optimizations go far beyond that of traditional corporate SEO. Why is that so? Because an enterprise site needs to look at all the fine points under the organization’s control. Listed below are some of the most essential strategies that are required to for an SEO-friendly enterprise-level site structure.
Implementing SEO Governance
Marketing teams handle hundreds of social media campaigns and countless Web pages at a single time, which is a massive amount of work to do! So, how do you keep everything in order and running smoothly, with all of this happening simultaneously? – By implementing SEO governance. Governance can provide consistency across multiple sites, and help enterprises launch in multiple countries, without conflicting issues. There can be utmost control over URLs to manage development and alterations. Moreover, the risk of multiple teams working against each other to rank for the same keywords or services can be significantly reduced. All in all, with governance in place, there are reduced errors and conflicts, and consistency is maintained.
Planning out the main navigation menu
Designing the main navigation menu can make it easier for users to browse through your site, and for search engines to crawl. You must have a top menu with important links to mini-sites, business units, checkout, and registration. Also remember to keep the site structure as shallow as possible. Nobody would want to click more than 2-3 times to reach to a particular page. So, if you don’t want to lose out on considerable users and revenue, keep your site structure to a maximum of three clicks per content. You must also pay attention to the site taxonomy; you must have a logical URL structure like <website name>/<business unit>/<service name>.
Adding Internal Search
People are becoming more and more impatient. They don’t want to click some three to four links to find the content they are looking for. They want everything done in an instant! With such urgency, internal site search becomes unavoidable. And this internal search should search all internal files, and must also include search suggestions.
Adding Internal linking
Just like internal search, internal linking is important too. Having a strong internal linking structure will make it easy for your visitors as well as search engines. You can use this SEO tactic across multiple domains and languages. But, there is a lot that you need to be very careful about too. For instance, when you cross-link between sites for an enterprise operating in various countries, you must ensure that the hreflang are properly assigned too.
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