Data is part of everything that a business involves. Employing a data-driven approach can strengthen a business’ marketing efforts by shortening the buying cycle, boosting customer lifetime value, and increasing ROI. Data is behind every little detail and process, which means that any growth strategy cannot exist without a strong data foundation. In a growth strategy, data can minimize the guessing game, ensuring informed decisions.
Marketers need to know the exact data that is to be collected, and the outcome to expect out of it. It is also important to have the right set of tools to collect the data needed, put it up on the dashboard, and monitor it simultaneously. There are a lot many tools available, out of which Google Analytics is seen to be the most reliable and popular one.
Google Analytics brings life to web traffic!
Google Analytics is the undisputed king of Web analysis features, with more than 85% of website owners using the tool to track their Web traffic. That’s because this tool brings loads of Web traffic and user engagement analysis, offering ultra-precise information about the wants, needs, and behaviours of the visitors and users. It provides data from a website or app on engagement, conversions, and transactions. However, many online merchants need data from other sources, like search engines, social media, and more. Some sources can be connected or imported into Google Analytics, while others cannot. For instance, advertising data, social media data, organic search data, and affiliate marketing data can be connected or imported, but online sales, cancelled orders, and refunds reporting may be unavailable or limited. There are many alternatives that can thus be used for joining Google Analytics with other such sources; one of the best ones being Google Data Studio!
What is Google Data Studio?
Part of the Google marketing platform, Google Data Studio is an online tool that helps to convert data into customizable informative reports and dashboards. It is a tool that has been in used ever since Google introduced it in the year 2016, on 15th March, as part of the enterprise Google Analytics 360 suite. Then later in the month of May, the search engine giant announced a free version of Google Data Studio for individuals and small teams.
What all can you do with Google Data Studio?
With Google Data Studio, you can easily report on data from a wide variety of sources, without any programming. This makes it absolutely easy to use, and convenient to share your insights with individuals and teams across the world. You can tell your data stories as broadly as you wish to, by embedding your reports in other pages like Google sites, blog posts, annual reports, and marketing articles. You can then invite any individual or team, or send them links, to view as well as edit your reports. Let’s look in detail as to what all Google Data Studio can help you to do.
Read Full Article: Google Data Studio – What, When, And How?
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