There was a time when everything online was just “www”, but that’s not the case anymore. Businesses are now opting for non-www choices. Why? And, what impact does that have on the website’s performance or SEO? Let’s find out.
Does www or non-www impact SEO?
From an SEO perspective, it doesn’t really matter whether you use a www or non-www domain; however, there are a few pros and cons for each choice.
Is www better or non-www?
WWW – This type of domain name has been used for years and is considered as standard. It also allows you to set cookies for your specific www subdomain. It’s also easier to set up a CDN. However, it takes longer to type in the Web address, and also takes up more space in the address bar.
Non-WWW – It is a short domain that is easier to say and pronounce. But, it’s difficult to get a CDN to work, and there’s no option to restrict cookies only to the root domain.
The slight advantages give the www domain a small edge. It’s more of an indirect but positive effect, although not a very significant one. Moreover, the benefits that www domain offer can be replicated for non-www domains, with some workarounds. For instance, you can use a separate domain altogether to host your static content, making cookie restriction functionality of a www domain unnecessary.
Read Full Article: WWW Or Non-WWW – Which One To Choose?
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