Do you consider email as an age-old tactic of connecting? Hold on! Even though it is age-old, it hasn’t become outdated yet. Email is one of the strongest channels used today to connect with others.
Even when it comes to promoting business, email marketing has proven to be one of the most popular and successful strategies among both B2C and B2B marketers.
More than 80% of marketers use email marketing to network with their audience – connecting with the existing ones, and bringing in newer ones.
Certainly, an email marketing strategy is nothing without a great email that can attract as well as engage the audience, creating which is a difficult task.
It takes a good amount of time and skill to create and send out a good-looking email from scratch. To help you save time, there are a plethora of efficient tools that you can choose from to create and send good emails, without having to pay anything extra, as the tools are “free”!
Listed below are some Best 8 free email marketing tools that can help you save both time and money, while improving productivity.
HubSpot
HubSpot’s free email marketing tool has been supporting lots of small business transactional email requirements, may it be to promote current campaigns, send out “Thank You” emails after a purchase, or send kickback emails from lead offers.
This tool is very easy to use, equipped with readymade templates, and featuring a handy drag-and-drop visual editor. Furthermore, it has a native integration with other HubSpot tools; so, when you start an account, you can create a centralized contacts database, organize it is lists, and manage and track email performance.
Benchmark
Benchmark offers tons of pre-designed templates based on industry, type, and occasion. And, if you are HTML-savvy, you can also use the code editor to build your emails from scratch. You can design responsive emails with this tool, making it easy for your receivers to view the email on any device. You can add images, effects, and stickers along with the text in your email to make it even more attractive and engaging. And, all of this can be done easily with the email editor right on the platform.
You can also use the Dual View feature to see your email design as you’re editing it, making the entire email creation process significantly simpler.
Sender
Sender helps create stunning newsletters, even if you don’t have any HTML knowledge! You can begin by choosing from a ready template, and then customize it with your own images, videos, and text. To make an even bigger impact on your audience, you can also personalize your newsletters for each recipient.
One unique advantage is that Sender’s analytics feature can help you track who opened your mail and when, and clicked on the links too.
All this information can help you build accurate buyer profiles based on their actions so that you can optimize your existing email strategy, and craft compelling offers.
Read Full Article: 8 Best Free Email Marketing Tools For Your Business Growth
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