Best Digital Marketing Tools For 2021

There are a myriad of digital marketing tools available, each serving its own distinctive purpose. You may use such tools to work online with peers, track your projects, schedule your social media posts, or anything else; but these tools are certainly needed at some point or the other to proceed with your online work. Different digital marketing professionals have different preferences when choosing their favourite tools. With different positions in different industries, serving different services, the tools used by each professional are also diverse. No matter what tools they may use, but it is important that every digital marketing professional today is tech-savvy.

Different categories of digital marketing tools

The digital marketing tools used are mainly covered in seven categories, namely SEO or SEM, social media marketing, eCommerce marketing, advertising management and analytics, collaboration, remote working, and Web designing. If you’re willing to explore the best digital marketing tools in each of these categories, we’ll help you learn about them in this blog. Experienced professionals have been surveyed about which tools they like the best, and why; and the same has been listed below.

SEO/SEM TOOLS

• Google Analytics, which helps understand the types of visitors coming onto a site, the pages they explored, and the time spent on those pages; helping ot understand what is engaging and creating conversions.
• SEMrush, a tool for keyword research, keyword ranking reports, and competitive audits to compare search engine results, and identify the opportunities for optimization on the site.
• Screaming Frog, a tool that helps download an entire site into a spreadsheet to review it all at once, thus identifying any missing or incorrect data across the sire, with errors, redirects, duplicate pages, and more.
• Google Data Studio, which helps to see all the SEO and PPC KPIs in one place.
• Google Tag Manager, which helps set up the correct triggers and tags in attribution reporting and campaign optimization.
• Google Search Console, which helps measure the success of the SEO strategy, by monitoring the ranking and performance of target keywords, and highlighting any technical issues.
• Similarweb, a tool for competition analysis, helping to identify the main traffic source for competitors based on website visits, and analyzing the rationale between organic and paid traffic segmentation, in terms of search volumes, keywords, CPC, etc.
  
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